Careers at CAD

Here at Charles Alexander Distribution we believe in our staff. Our staff values & behaviours are the foundation that our company is built on. They are key to how we work and should shine through in everything that our employees do. Our key values are used throughout the organisation for all posts.

Our Company Values are:


We love promotional products. It’s an industry that we believe can do a lot of good to organizations and charities of any size. We are always looking to work with likeminded people who are passionate about this industry.


Respecting the customers and respecting each other is one of the most important parts of life – not just at Treating colleagues, customers and suppliers with respect is the key to building lasting relationships.


Listening is a crucial part of good service. Not any one order is going to be the same so it’s important that our staff know the importance of listening to the customer all the way through the order. Listening is also the main part of good teamwork. A team that listens to each other is a team that works well together.

Our vision

Charles Alexander Distribution truly believes that customers will never love a company until the employees love it first. The Group’s vision is to be recognised as a premier promotional product distributor worldwide.

The aim is to achieve this through unbeatable staff retention rate in a job where no day should be a chore. The Group is committed to providing first-rate training in a fun, relaxed but professional environment.